YOYP Tourism Conference – Guest Speaker – Marc Crothall

As part of our YOYP Tourism Conference, we’ll be hosting an ‘Ask the CEO’ panel session with those at the top of their game. Marc Crothall, CEO of the Scottish Tourism Alliance, is the latest name to join the panel.

Appointed as the first CEO of the Scottish Tourism Alliance (STA) Marc has been at its helm since its inception in 2012. He is responsible for the day to day operations and leadership of the organisation which is the overarching tourism industry trade body and acknowledged as being “The lead representative voice of Scotland’s Tourism Industry”.

Marc believes whole heartedly that “Tourism is Everyone’s Business” and that providing great experiences, investing in people, technology and service quality are the essential ingredients to making Scotland’s visitor economy thrive and prosper in the way it does.

Prior to taking up his post with the STA Marc spent 35+ years working in the front line of the Hospitality, Event, Sport & Leisure industries across the globe for both large high profile multinational organisations such as Gilbey’s (South Africa), Sheraton Hotels, Compass Group, The Tussauds Group, Whitbread, David Lloyd Leisure and some leading medium and small rural business’ too.

His passion is rugby and he is a lover of all things Scottish, especially his Glaswegian wife, his five Scottish born children (27 years to twins of 10) and the nation’s food and drink. Although not born and educated in Scotland his family ancestry traces back though Clan Sinclair and despite his many years spent abroad he has lived, breathed and spent most of his working life in Scotland!

To hear what Marc has to say about the tourism industry today, where it’s going, and how our young workforce are going to be instrumental in shaping the industry’s future, BOOK TICKETS to our YOYP Tourism Conference today.