Food and Drink Tourism News and Developments
The latest Scotland food and drink tourism developments are worth reading about and finding out more. If you are involved in food tourism and have updates, please share them with Women in Tourism via Twitter and LinkedIn.
Scottish Food & Drink Fortnight Aims to Attract More Young People to Choose Food and Drink Careers #ScotFoodGoals
Scotland Food & Drink is using its annual Scottish Food & Drink Fortnight as a platform to highlight the huge diversity within the industry and position it as a fantastic and rewarding career for young people.
The organisation has set out a long-term vision to fill around 27,000 jobs by 2022 to ensure the industry continues to grow. This follows the Ambition 2030 cross-sector growth strategy unveiled in 2017 in which the organisation announced its goal of doubling the value of the industry to £30 billion by 2030.
Harnessing the Year of Young People, this year’s campaign, entitled #ScotFoodGoals, is focused on the future of the sector. Designed as a platform to champion the talented young people in the industry and promote the amazing career opportunities, the campaign encourages Scots to share their goals for the future of the sector and promotes the collective role we all play in ensuring its continued to growth and success.
#ScotFoodGoals will also continue to celebrate the dedicated consumers, entrepreneurs, retailers, caterers, producers, wholesalers and many more, and encourage everyone to eat, drink, promote, sell and cook Scottish.
The Fortnight officially launches on Saturday 1 September and aims to stimulate discussion and showcase the wealth of opportunities in the food and drink industry. A number of young people have been recruited to act as Food & Drink Fortnight ambassadors and spread the word about how fulfilling, exciting and diverse a career in the sector can be.
How to get involved in Scotfood Fortnight 2018
- Download the toolkit, posters and more from http://fooddrinkfort.scot/
- Email fortnight@foodanddrink.scot your stories of #ScotFoodGoals for sharing
- Get a young person from your business to act as an ambassador throughout the fortnight
- Share your story on social media and tag @Eat_Scottish on Twitter and Instagram and @eatscottish on Facebook
- Join in with the conversation on social media using #ScotFoodGoals #YOYP2018 and #ScotFoodFort
- Attend one of the hundreds of events taking place throughout the country
A new plan to develop food and drink tourism in Scotland will aim to deliver an additional £1 billion to Scotland’s economy by 2030.
The Food Tourism Scotland Action Plan can be read in full and downloaded here.
The industry-led Food Tourism Scotland Action Plan, launched recently by the industry and First Minister Nicola Sturgeon on the Isle of Arran, sets out a range of actions to maximise the potential of two of Scotland’s most successful sectors – tourism and food and drink.
Visitors to Scotland already spend around £1 billion a year on food and drink. The action plan aims to unlock the growth potential and secure an extra £1 billion spend on local produce.
Measures in the plan include:
- The creation of a food tourism apprenticeship programme
- Supporting the top 100 visitor attractions to achieve ‘Taste Our Best’, the quality assurance accreditation scheme promoting local sourcing
- Improved marketing for food and drink tourism
- Creating the next generation of agri-tourism monitor farms to stimulate diversification
- A further programme of Showcasing Scotland events – bringing regional buyers and suppliers together
