Introducing the 2024 Top 100 Women in Tourism!

We’re absolutely delighted to introduce the 2024 Top 100 Women In Tourism!!  Peer-nominated, the Top 100 was first launched back in 2018, and this is the fourth edition of this important initiative.

This year we received 250 nominations – the highest level since we created the Top 100!  Those working across Scottish tourism were encouraged to nominate, and recognise, colleagues doing amazing things across our industry.

The 2024 Top 100 Women in Tourism represent women working across nearly every area of the sector, including front of house, tour operators, bloggers, golf specialists, food & beverage experts, back of house, events organisers, HR professionals, destination leaders, rural trailblazers and transport operators.  From Shetland to the Scottish Borders, Islay to Fife, Inverness to Dundee; and Argyll to Aberdeen, what connects all these amazing women, is their passion for Scottish tourism.

Commenting on the 2024 Top 100 Women In Tourism, Susan Russell, Chair of Women In Tourism, said:

“The Women in Tourism Top 100 is now firmly established as one of the most prestigious honours in the Scottish tourism industry.  On behalf of the entire Women in Tourism Board, I’d like to congratulate our 2024 Top 100 on everything they’ve achieved, and for their continued passion for our industry.

We were overwhelmed with the response to the call for nominations and loved reading each and every one.  Today is a moment for celebration, and recognition for those that go above and beyond on a daily basis.  I’d like to give a huge thank you to every person that took the time to nominate someone doing amazing things within Scottish tourism.

While the sector continues to recover from the pandemic, we know that there are new challenges ahead.  It’s important to recognise the wealth of talent we have here in Scotland and we hope that the Top 100 inspires and motivates future tourism leaders.  I encourage you to connect with them, celebrate with them and continue to shine a light on the thousands of passionate women working across Scottish tourism.”

VIEW >> 2024 Top 100 Women in Tourism

The inaugural Women In Tourism Top 100 was announced in July 2018, in response to the Caterer Magazine’s Top 100 Most Powerful people in hospitality, which recognised only 13 women.  To date and to our knowledge, this initiative has not run again.

On Thursday 16 January 2025 we will be hosting an evening reception in Edinburgh to celebrate the 2024 Top 100 Women in Tourism.  More information will be shared shortly and we hope you’ll be able to join us!